Acura College Graduate Program

Study hard, play hard. Acura would like to reward graduates and student within 6 months of graduating a gift for all of your hard work and dedication. Acura believes in education and certainly wants to invest in those who go the extra mile to obtain a college degree. We know that books and tuition are expensive so we want to alleviate your expenses by offering you an excellent deal on an eligible 2024 or newer ZDX or 2025 or newer Integra, ADX, TLX, RDX, or MDX vehicle. The Acura College graduate program allows for students and graduates to get the new car they desire at the best deal possible.  

Claim Your Offer Today

* Indicates a required field

By providing your information or texting and calling us directly, you agree to receive manual, automated and pre-recorded texts, emails, and phone calls from Crown Acura Richmond, its parent company Asbury Automotive, and all affiliates including our manufacturer and distributor partners. These informational and marketing communications may be powered by Artificial Intelligence, tailored to give you the most guest-centric experience possible. Messages and data rates may apply.

We offer a variety of reasonable ways to opt out or unsubscribe from all communications including an opt-out form on our website. You can find this form in the navigation under the “About Us” section labeled “Unsubscribe”, at the bottom of the homepage, or via our privacy policy page.

For more information, please visit our website privacy policy page or email us at privacy@asburyauto.com.

Acura would like to recognize your recent accomplishment by helping you get into the right luxury vehicle, with a $500 savings towards an eligible 2024 or newer ZDX or 2025 or newer Integra, ADX, TLX, RDX, or MDX vehicle when you finance or lease with Acura Financial Services (AFS) [1].
See offer details for client and vehicle eligibility.

Client Qualifications:
  • Eligible client has graduated within the past two years or will graduate within the next six months with a doctorate's, master's, bachelor's or associate's degree from a U.S.-accredited college or registered nursing school.
  • Eligible client must provide a copy of a diploma or college transcripts as proof of graduation eligibility and all other documents required by AFS.
  • Eligible client meets Acura Financial Services (AFS) credit criteria and signs an AFS retail finance, Acura Luxury Lease™ or Acura Leadership Purchase Plan® contract.
  • Eligible client must be listed on the AFS contract as the primary buyer.
  • Lease: $500 is applied towards the capitalized cost reduction of the vehicle. Monthly payment and total due at lease signing are calculated after $500 reduction.
  • Purchase: $500 is applied towards the down payment.

The following Acura Financial Services requirements may apply:

  • No adverse credit history.
  • Proof of employment or a firm commitment from an employer (verifiable) with a start date no more than 120 days from the date of the AFS contract.
  • Monthly income sufficient to cover current obligations, living expenses and the vehicle payment.



*Available dates:
April 1, 2025 - March 31, 2026
Client Qualifications: Eligible client has graduated within the past two years or will graduate within the next six months with a doctorate's, master's, bachelor's or associate's degree from a U.S.-accredited college or registered nursing school. Eligible client must provide a copy of a diploma or college transcripts as proof of graduation eligibility and all other documents required by AFS. Eligible client meets Acura Financial Services (AFS) credit criteria and signs an AFS retail finance, Acura Luxury Lease™ or Acura Leadership Purchase Plan® contract. Eligible client must be listed on the AFS contract as the primary buyer. Lease: $500 is applied towards the capitalized cost reduction of the vehicle. Monthly payment and total due at lease signing are calculated after $500 reduction. Purchase: $500 is applied towards the down payment. The following Acura Financial Services requirements may apply: No adverse credit history. Proof of employment or a firm commitment from an employer (verifiable) with a start date no more than 120 days from the date of the AFS contract. Monthly income sufficient to cover current obligations, living expenses and the vehicle payment.
[1] For well-qualified clients, subject to approval by AFS. Only one $500 Acura Graduate Offer per vehicle. Offer cannot be combined with Zero Due at Signing leases. Offer not valid on Acura Certified Pre-Owned vehicles or used vehicles. Offer valid through March 31, 2026 and may be terminated at any time.
Begin shopping for your new car today at Crown Acura Richmond near Colonial Heights, Fort Lee, and Petersburg. You deserve a new Acura for the countless nights that you stayed awake late studying and writing papers. Reward yourself with our College Graduate Program offer. Thank you for choosing Crown Acura Richmond, your local new and used car dealer.